HorseWorld goes virtual with first ever online open day.
HorseWorld is fighting back against the negative impact Covid-19 has had on their fundraising activities by taking their ever-popular open day event into the virtual world.
“We are really excited to be taking our open day online,” said Stephen Poole, Director of Fundraising and Communications.
“Of course we’d always prefer to say a big ‘thank you’ in person to our supporters, but this new type of event will actually mean they get to see much more than they might on a normal open day!”
HorseWorld’s open days are a hugely popular event for supporters and the local community. The days always attract large crowds and give the organisation an opportunity to raise essential funds for their work of rescuing, rehabilitating and re-homing abused and neglected equines, as well as their life-changing work with vulnerable children and young people through Discovery courses.
“Many of the open day favourites will still be part of the event. We’re finalising plans but supporters will definitely get to see their adopted horses and donkeys; there will be a virtual flying “tractor” tour of the HorseWorld site; plus opportunities to ask questions of our expert team members and get exclusive behind-the-scenes insights.”
The charity appealed to local business for their support in creating the event, and first to respond were Smith & Williamson.
Ian Richley, a Partner in the Bristol office Investment Team said; “S&W are delighted to support HorseWorld’s first virtual open day. HorseWorld is an extremely worthy local charity, providing rescue and rehabilitation for horses and also giving vulnerable children the opportunity, often at a pivotal time in their lives, to care for these amazing animals.”
The organisation, which is currently caring for almost 100 equines on site, has seen the cancellation of all its major fundraising events this year. Bad weather in April meant the charity’s first open day had to be called off, and the second event planned for July had to be cancelled due to Coronavirus. In addition, the charity had plans to attend at least a dozen external events which are key sources of both fundraising and awareness-raising for the charity.
“It has already been a very tough year for HorseWorld but our teams have been exceptional,” said Stephen. “Care of the horses and donkeys relying on us has remained our priority, along with ensuring the safety of our staff, and our Welfare and Discovery teams have gone above-and-beyond to keep the herd happy and healthy.”
“The reality is that whilst many of our income streams have dried up, the bills have kept coming in. Day-to-day running costs for the care of such a large herd, especially ones with a diverse range of veterinary needs, are significant. At the same time the spaces we need to care for the animals have been well-used over the years, with some elements in urgent need of replacement.
“Each of our open days would usually raise around £5,000 – a significant amount which is essential for us to continue ourwork and help the most vulnerable equines. The fundraising focus for our virtual open day will be The Safe Spaces Appeal; for rescued horses to be able to recover and rehabilitate they need to be in an environment which gives them comfort, is safe for them to be in when weak or unstable on their feet, and won’t exacerbate any of their illnesses or conditions.”
Posted on: 3rd July 2020